Software giant Microsoft is in the process of trying to reinvent itself, and part of that reinvention evidently involves acquiring startups that have created products that compete with its own. The latest acquisition is calendar app maker Sunrise, which Microsoft shelled out at least $100 million for according to our sources.
Sunrise has a suite of calendar products for mobile and desktop users that connects with and consolidates calendars from different providers. It’s available on the iPhone, iPad, Android devices, and on the Mac App Store, as well as offering a web client.
Users can access their calendars from Google, iCloud, and Microsoft Exchange, as well as connecting to a wide range of other third-party apps. That cross-device and cross-platform support has helped it gain significant traction among users.
The purchase furthers Microsoft’s push into supporting the platforms of rival technology firms. Microsoft made waves when it released a…