Tinder Acquires Ephemeral Messenger Tappy


#Tinder

TechCrunch

Tinder has just closed its first acquisition. The IAC-backed startup has purchased Chill, creators of Tappy, as part of a strategic acquihire. The terms of the deal were not disclosed.

Tappy is a mobile messenger that uses photos and ephemerality to put a new face on text messaging. All messages disappear after 24 hours, and Tappy’s conversations must begin with a photo. From there, you can turn that particular photo into a chat thread, with a single individual or a group. The inbox looks more like a newsfeed than an inbox, with large screen-wide photos acting as the cover art for your various chats. It’s a fast little app, both in messaging and taking pictures, and pulls from some of the best features of Snapchat and Instagram to take a stab at replacing text messaging.

So why would Tinder, who has an extremely similar product in the form…

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