Month: December 2014
Awkward Transition Period During a Pivot
We’re going through a small pivot right now and it helped me realize that pivots result in an awkward transition period. Internally, we know the direction to go, yet we still have a number of responsibilities and relationships that we need to continue to honor, making progress more difficult. Balancing new and old is a challenge.
Here are a few thoughts on the awkward transition during a pivot:
- Start selling the new vision right away even if the product isn’t going to be ready for some period of time
- Set internal expectations that it will be extra difficult for a period of time before results materialize
- Transition the marketing collateral to the new messaging as quickly as possible
- Make a plan to transition the customers that are no longer a good fit
- Educate partners on the new direction and set the appropriate guidance
Pivots are painful, especially when there’s the start of a…
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