What would you pay for a one-of-a-kind item designed by Jony Ive?
Folks who hung out at Sotheby’s design-centric auction this weekend, with around 50 items curated and designed (in some cases) by world-renowned designers Jony Ive and Marc Newson, spent upwards of $12 million.
The auction was part of Bono’s Project (Red), and proceeds will go to the Global Fund to fight Aids, Tuberculosis and Malaria.
But which items did better than expected?
Not surprisingly, the technology-related items went for more than expected.
For example, a (Red) version of the Mac Pro customized and selected by Jony Ive and made with red aluminium went for almost twenty times it’s expected selling price, at $977,000. Yes, almost one million dollars. For a computer that will be out of date in a couple years, when Apple unveils something even more stunning and powerful.
Meanwhile, a Leica camera designed and custom made…
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